Case studies · Insights · Digital resources on search
SEO specialist with a focus on building organic search strategies that compound over time. Works across technical SEO, content architecture, and authority building — turning search engines into a reliable, long-term growth channel for clients.
Based in Poland. Working with clients across Europe and beyond.
A set of capabilities developed through hands-on work across industries and project types. Applied in combination rather than in isolation — SEO is a system, not a checklist.
Five years across SEO, content strategy, and technical writing — from fintech news desks to IT outsourcing portals and automotive B2C. Each role deepened a different layer of the craft.
Leading content strategy and production at an automation-focused tech company. Managing the full content pipeline — from editorial planning to SEO-driven publishing across LinkedIn and WordPress.
Leading the content team for a Polish e-commerce brand — managing editorial direction, team workflows, and marketing strategy across organic and content channels.
Drove SEO growth for winiety-online.pl: +1,000 keywords in Google TOP 3, +250% organic visibility year-on-year, and +500,000 PLN in order value attributed to organic traffic in 2024.
Led SEO research and content direction for a Polish software house targeting international IT clients. Translated competitive analysis into ranked content programs.
Launched a new blog from scratch, rebuilt the technical SEO foundation, and shipped 60+ IT articles — driving +1,800 monthly organic visits within the first three months.
Wrote technical and expert-level articles in English for the BMW aftermarket audience — dense automotive content that shipped regularly on the BimmerTech blog.
Built the initial communication layer across a new IT outsourcing portal — from landing-page messaging to buttons and marketing slogans. Work visible in the FAQ and hero sections.
Produced expert technical articles for the finance niche across editorial and online publications — including the consumer-finance portal czerwona-skarbonka.pl.
Newsroom writer for one of Poland's leading fintech portals — daily coverage of financial and technological news, success stories, and interviews.
First year as a full-time freelancer — a range of copy and SEO engagements that established the toolkit (Semrush, content research, web writing).
Open to freelance projects, consulting engagements, and long-term retainers.