Rebuilt site architecture and content strategy for an online retailer struggling with thin pages and keyword cannibalisation.
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The client had accumulated hundreds of thin product and category pages over several years of growth, leading to widespread keyword cannibalisation and poor crawl efficiency.
Approach: full technical audit, content consolidation strategy, internal linking overhaul, and a new category page template optimised for both users and crawlers.
Results compounded over 8 months as Google recrawled and reindexed the restructured site — finishing with organic traffic up 210% year-on-year.
Developed a full-funnel keyword strategy for a B2B SaaS product with no prior SEO investment.
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Starting from zero organic presence, the goal was to build a content engine that would attract decision-makers at the awareness and consideration stages.
Mapped the full buyer journey to keyword clusters, prioritised by search volume, difficulty, and business relevance. Built a 12-month editorial calendar and produced 34 optimised pages.
By month 12, the site was receiving 4,000+ monthly organic visits and generating consistent inbound leads.
Improved local search visibility for a multi-location service business competing in dense urban markets.
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The client operated across 5 locations but had inconsistent NAP data across the web and underoptimised Google Business profiles.
Audited and corrected all citations, optimised each GBP profile with location-specific content, and built a review acquisition process.
Within 4 months, map pack appearances tripled and phone calls tracked from organic search increased by 67%.